Why GIBM Pune is a Unique MBA institute?

ACADEMICS


	Academic Panel

	Faculty

	Unique Pedagogy

	10 Industry experts as Curriculum Advisors
	60 Industry Mentors
	7 Workshops with MNC Managers
	6 Months of Corporate Training
	3 Corporate Simulation Projects
	2 Months of Internship
	1800 hours of REAL CORPORATE EXPOSURE

UNIQUE PEDAGOGY

The Mantra followed at GIBM is ‘Learning by Doing’

The industry needs managers who can start contributing to their job from the very first day. However, most management students are well versed with theory but lack the understanding of its practical application. The emphasis at GIBM therefore is not only on the number of management books you have read, but on the number of real life case studies you have worked on. The emphasis is also not only on the number of models you have learnt, but on the number of times you have put them into practice.

While classroom sessions will equip students with the theoretical concepts you need to know, the pedagogy focuses on helping students understand the practical aspects of each theory and actually put it into practice. A healthy mix of Corporate Simulation Projects, Industry Mentor ship, Workshops by Industry experts, Corporate Exposure Week, Corporate Assignments, Internships, Classroom Training and Case Studies all go on to help students practice Marketing along with learning the concepts and thus make them Industry-ready.

The same is elucidated below

Market - Responsive Curriculum – Academic Panel

The first step to making learning at GIBM relevant as per current Industry norms happens in the form of the Market Responsive curriculum. If the corporate world is ever changing and dynamic, how relevant are courses where the curriculum remains static for many years? Curriculum design at GIBM is a vibrant, ever-growing and collaborative process evolved by our Academic Panel comprising of senior Industry experts.

These senior experts from various sectors advise and input into what's taught at GIBM to keep it relevant and in tune with current corporate practices

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Corporate Exposure Week (CEW)

CEW is a precursor to the summer internship - a 7-day training module where students work at the grass-root level in any business. This initiative attempts to familiarise them with the functioning of the corporate world through first hand exposure right in the first trimester. Students spend a week in any organisation and observe the work processes followed there. This serves as a good stepping stone that helps them handle the summer internship much better as they are already familiar with the ways of working in organisations. A detailed report on the same helps them capture all their learning for the benefit of the entire batch – each student thus gaining exposure to several organisations.

Corporate Simulation Projects – CSPs

CSPs are the real test of whether students can put their learning in practice. CSPs are live projects undertaken by students in the First Year (one per trimester) where the task assigned is real, targets are real and so is the expectation from the results. Every batch works on a completely different set of CSPs.

Some of the CSPs undertaken by students in the recent years are as follows:

	BUSINESS MAHARAJA – A BUSINESS VENTURE PROJECT
	Divided into groups, the students were given a seed capital of Rs. 500/- with which they had to start, manage and wind-up a firm within 24 hours. The group getting the maximum returns on the seed capital was declared the winner.
	PROJECT 2012 – A MARKETING MIX PROJECT
	Students had to float partnership firms of 6 partners each and develop a complete marketing mix (4Ps) on behalf of the firm. The mix was to cater to the Christmas / New Year gifting market. All firms were then given a period of one month to maximise sales of their respective Marketing mix.
	PROJECT DIGNITY – A DIRECT SALES PROJECT
	Students were assigned to Dignity Foundation – an NGO for the Senior Citizens. They were responsible for direct sales of the membership to the Senior Citizens.
	PROJECT AZAADI - AN EVENT MANAGEMENT PROJECT
	Groups had to conceptualise, organise and execute an event on the theme of Independence as part of this project.
	PROJECT DISCOVER - AN IDEATION PROJECT
	The foundation of any successful enterprise is on an idea that is important and unique. In this project, the students were made to camp out of a small town Saswad in Maharashtra. The teams were to survey the market and identify potential business ideas and the same were to be validated by quantitative market research.
	PROJECT HOLI - A SALES COMPETITION
	Based on the theme of the festival of Holi, this project involved selling Greeting Cards with Holi messages amongst both corporates and individuals. The students got a taste of how competitive the world of sales is!
	PROJECT SANTA CLAUS - A MIX DEVELOPMENT PROJECT
	Divided into groups, the students were required to conceptualise and develop a marketing mix around a product which would have appeal amongst target consumers around the time of Christmas. Once the mix was launched in the market, the groups were also responsible for delivering on the target sales.

Drona - The Industry Mentorship Program

While students continuously receive conceptual and practical inputs through classes / workshops, there is a lot of knowledge that students can benefit from – knowledge and experience that professionals have gained from several years of their corporate experience.

Under 'Drona', the Industry Mentorship program, students are assigned a personal Mentor from the industry for the entire duration of the course. The Mentor serves as a guiding force and helps the student transform from being an innocent and idealistic management student to a pragmatic management trainee.

The Mentors achieve this by
	Developing an improvement plan based on the students’ strengths and weaknesses
	Sharing of knowledge on the functioning of various industries and organisations
	Assigning them real projects
	Guiding them on institute projects

A semester wise grading system carried out by the Mentor helps us monitor each student’s progress while feedback on the Mentors helps us identify best practices for the program in the future. Following are some of the Mentors on the GIBM panel.

List of Mentors

Mentor Name	Designation	Company
Manoj John	Vice President - Corporate Planning	RNA Corp.

Kaushik Ghate	Marketing Analytics	HDFC Bank

Dipashree Das	Correspondent Special Projects	NDTV Profit

Arijit Sengupta	Marketing Manager	Hindustan Unilever Ltd.

Rajesh Gupta	Head - Marketing	Piaggio Vehicles Pvt. Ltd.

Jay Khambatta	Manager	Times of India

Anand Roy	Head of Progamming for Hungama Channel	Walt Disney

Vishal Aggarwal	AVP, Strategic Initiatives	Kalyani Tech

Pavanjit Singh Bedi	Sr. Brand Manager	Hindustan Unilever Ltd.

Prajakta Powdwal	Brand Manager	Hindustan Unilever Ltd.

Asif Amin	Chief Officer Marketing	Reliance Mutual Funds

Abhijeet Powdwal	Head - Marketing	IDBI Fortis Life Insurance


Amit Mishra	Deputy Manager - Category	Hettich International ICC

Gaurav Sood	EA to the Chairman	Bharat Forge

Sweta Mahapatra	Consultant	Cerebrus

Simran Oberoi	Consultant - Rewards Information Services	Hay Group

Swastik Rath	Regional Lead - West	Whirlpool India Ltd.

Rajesh Sharma	Brand Planning Director	Lowe


Dheeraj Nagpal	Consultant	Cognizant

Manish Javeri	RSM Corporate Accounts	ICICI Bank Ltd.

Deepa Arora Meel	Vice President - Institutional Sales	Anand Rathi Securities

Rajat Mishra	Property Insurance & Underwriting	Tata AIG General Insurance Co. Ltd.

Tushar Gupta	Consultant	Cognizant

Karishma Solanki	Product Manager - Passenger Car Sales	Mercedes Benz India Pvt. Ltd.

Rajdeep Misra	Consultant	Technet India Pvt. Ltd.

Siddharth Dutt	Strategic Planner	Mid Day

Amit Mehndiratta	Regional CMI Manager	Hindustan Unilever Ltd.

Roshni Dutta	Product Manager	J&J

Pushkaraj Shenai	VP - Corporate Brand	Piramal

Chanakya Gupta	Sr. Brand Manager	Hindustan Unilever Ltd.

Srirup Mitra	Sr. Brand Manager	Hindustan Unilever Ltd.

Smita Singh	Sr. Sales Manager	Accel Frontline

N. Balaji	Sr. Manager	Tata Motors

Krishnendu Paul	Sr. Product Manager	JK Helen Kurtis

Samir Rawal	National Mktg. Mgr.	CRODA

Amit Ahuja	Manager	TATA Indicom

Jasmeet Singh	Brand Manager	Hindustan Unilever Ltd.

Krishna Iyer	General Manager	ICICI Bank

Sanjeet Saha	Sr. Manager	Star TV

Ninad Khode	Cluster Head	ICICI Bank

Namrata Nandan	Sr. Account Head	McCann

Monika Paul	Associate Director	AC Nielson

Monalisa Saxena	Group Business Director	PQR IMRB

Sanjay Pal	Vice President	IMRB

Jasravee Chandra	Partner	MasterSun

Vivek Sammanwar	Regional Head	ICICI Bank

Learning - Practice - Learn (LPL) Workshops

LPL workshops are one or two workshops with practicing managers from the Industry through which students get a better understanding of various sectors of the industry. Real case studies and live examples shared by the experts also help students gain a better understanding of the concepts they had learnt. Over 70 LPL Workshops over the 2 years help achieve this.

Some of the speakers who have undertaken LPL workshops are as follows:

Aalok Vashi (Lowe Lintas)	Lakshmi Ramamurthy (Dignity Foundation)	Amol Ubale (ICICI Prudential)
Rajat Mishra (Tata AIG)	Sanjay Pal (IMRB)	Amit Mehndiratta (HUL)
Sankara Pillai (QED Research)	Varkey Pattani (Times Music)	Vivek Samanwar (ICICI Prudential)
Jagdeep Singh (Armacell)	Abhijeet Powdwal (IDBI Fortis)	Vishal Arora (Symantec)
Gaurav Raisinghani (HUL)	Dipashree Das (NDTV Profit)	Preeti Motwani (Quorum Retail)
Anirban Mukherjee (Future Brands)	Jay Khambatta (Times of India)	Abhijit Goray (Radio Mirchi)
Simran Oberoi (Hay Group)	Ralston Coelho (IMRB International)	Manish Javeri (ICICI Bank)
Vijay Sharma (HSBC Bank)	Vinay Sarda (Seventh Sense)	Rahul Goyal (General Electric)
Surya Sengupta (IDBI)	Ajay Sarode (Reliance Communications)	D.K.Mukherjee (Mother’s Recipe)
Ravindra Miniyar (Entrepreneur)	Ajit Brahma (John Bean Technology)	Pawan Sarda (Entrepreneur)
Nagesh Gohad (Electronics Hitech Engineering)	Mukul Bhalla (Kumar Properties)	Ashish Gupta (HR Consultant)
Mahesh Gajendragadkar (Entrepreneur)	Vivek Pande (Entrepreneur)	Sachin Bharadwaj (Entrepreneur)
Dashrat Jadhav (Entrepreneur)	Swapnil Dharme (Entrepreneur)	Rajesh Savera (Entrepreneur)
Subodh Phadke (Entrepreneur)	Vishwas Khare (Trainer)	Rajdeep Misra (Consultant)
Himanka Das (Lintas Media)		and many more >>

Marketing in Practice (MIP)

This initiative runs across the entire second year and sees students working for some hours every alternate day in an organisation. The ‘Sales & Brand Management’ students are attached to a Marketing Company for this period whereas the ‘Advertising & Communication’ students are attached to Violet – the in-house incubator Advertising agency of GIBM.

With real companies, real clients, real targets and real budgets, this assignment helps students understand challenges faced on the job first hand.

With such hands on exposure to working for over 9 months, students are able to seamlessly make the transition from the Institute to the Corporate World.

360° Development

At GIBM, we believe that our job is not done by just developing students' management skills and acumen. The 360° program aims at developing the entire personality of each student by honing his/her interpersonal and leadership skills through activities undertaken under the aegis of the 7 Clubs at GIBM.

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