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Our Philosophy |
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Every one can read management textbooks! Our aim is to help students understand the practical applicability of management theory. Our philosophy of ‘Learning by Doing’, over 70 corporate professionals as trainers and several unique initiatives help our students have a definite edge in the industry |
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Founder Members – GIBM |
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The Genesis Philosophy comes alive through the following unique initiatives |
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Market - Responsive Curriculum – Academic Panel |
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If the corporate world is ever changing and dynamic, how relevant are courses where the curriculum remains static for many years? Curriculum design at GIBM is a vibrant, ever-growing and collaborative process evolved by our Academic Panel comprising of senior Industry experts.
These senior experts from various sectors advise and input into what's taught at GIBM to keep it relevant and in tune with current corporate practices
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Marketing in Practice (MIP) |
This initiative runs across the entire second year and sees students working every alternate day in an organisation. With real companies, real clients, real targets and real budgets, this assignment helps students understand challenges faced on the job first hand before they step into the real Corporate World. |
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Corporate Simulation Projects (CSPs) |
In line with the GIBM philosophy of learning by 'Doing', CSPs are the real test of whether students can put their learning in practice. CSPs are live projects undertaken by students in the First Year (one per trimester) where the task assigned is real, targets are real and so is the expectation from the results. |
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Learning - Practice - Learn (LPL) Workshops |
Most students enter a B-School thinking that their two-year stint at the CAMPUS is all about learning management concepts while the rest of their life is about applying these. We at the GIBM, however, believe that learning and application have to take place together. Over 70 LPL Workshops over the 2 years with senior managers from the industry help students understand the practical application of each concept they learn. |
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Drona - The Industry Mentorship Program |
While students continuously receive conceptual and practical inputs through classes / workshops, this unique initiative assigns students a Guru – a senior corporate professional who is the student’s Industry guide throughout the duration of the course. The Mentor serves as a guiding force and helps the student transform from being an innocent and idealistic management student to a pragmatic management trainee. |
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Corporate Exposure Week – CEW |
Most management graduates are ready to take over from the CEO on the first day of their job but find it difficult to do justice to the work assigned to them as a management trainee. This is largely owing to the overdose of Kotler & Porter in the classrooms with no exposure to real work. CEW is a precursor to the summer internship - a 7-day training module where students work at the grass-root level in any business. |
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MOCK SHOP: The Entrepreneurial Incubator |
The acid test of business acumen and management skills is to manage one’s own business enterprise. Mock Shop provides students with exactly that opportunity.
A shop created within the premises, it is given on a nominal rent to a group of students who have to think of a business idea, implement it and run it profitably as an entity.
This initiative familiarises them with real-time problems / challenges that a business faces on a day-to-day basis.
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360° Development |
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At GIBM, we believe that our job is not done by just developing students' management skills and acumen. The 360˚ program aims at developing the entire personality of each student by honing his/her interpersonal and leadership skills through activities undertaken under the aegis of the 7 Clubs at GIBM. |
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Click here for more details |
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