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| ACADEMICS |
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10 Industry experts as Curriculum Advisors |
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60 Industry Mentors |
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7 Workshops with MNC Managers |
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6 Months of Corporate Training |
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3 Corporate Simulation Projects |
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2 Months of Internship |
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1800 hours of REAL CORPORATE EXPOSURE |
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UNIQUE PEDAGOGY
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The Mantra followed at GIBM is ‘Learning by Doing’ |
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The industry needs managers who can start contributing to their job from the very first day. However, most management students are well versed with theory but lack the understanding of its practical application. The emphasis at GIBM therefore is not only on the number of management books you have read, but on the number of real life case studies you have worked on. The emphasis is also not only on the number of models you have learnt, but on the number of times you have put them into practice.
While classroom sessions will equip students with the theoretical concepts you need to know, the pedagogy focuses on helping students understand the practical aspects of each theory and actually put it into practice. A healthy mix of Corporate Simulation Projects, Industry Mentor ship, Workshops by Industry experts, Corporate Exposure Week, Corporate Assignments, Internships, Classroom Training and Case Studies all go on to help students practice Marketing along with learning the concepts and thus make them Industry-ready.
The same is elucidated below |
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Market - Responsive Curriculum – Academic Panel |
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The first step to making learning at GIBM relevant as per current Industry norms happens in the form of the Market Responsive curriculum. If the corporate world is ever changing and dynamic, how relevant are courses where the curriculum remains static for many years? Curriculum design at GIBM is a vibrant, ever-growing and collaborative process evolved by our Academic Panel comprising of senior Industry experts.
These senior experts from various sectors advise and input into what's taught at GIBM to keep it relevant and in tune with current corporate practices |
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| Corporate Exposure Week (CEW) |
CEW is a precursor to the summer internship - a 7-day training module where students work at the grass-root level in any business. This initiative attempts to familiarise them with the functioning of the corporate world through first hand exposure right in the first trimester. Students spend a week in any organisation and observe the work processes followed there. This serves as a good stepping stone that helps them handle the summer internship much better as they are already familiar with the ways of working in organisations. A detailed report on the same helps them capture all their learning for the benefit of the entire batch – each student thus gaining exposure to several organisations. |
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| Corporate Simulation Projects – CSPs |
CSPs are the real test of whether students can put their learning in practice. CSPs are live projects undertaken by students in the First Year (one per trimester) where the task assigned is real, targets are real and so is the expectation from the results. Every batch works on a completely different set of CSPs.
Some of the CSPs undertaken by students in the recent years are as follows:
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BUSINESS MAHARAJA A BUSINESS VENTURE PROJECT |
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Divided into groups, the students were given a seed capital of Rs. 500/- with which they had to start, manage and wind-up a firm within 24 hours. The group getting the maximum returns on the seed capital was declared the winner. |
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PROJECT 2012 A MARKETING MIX PROJECT |
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Students had to float partnership firms of 6 partners each and develop a complete marketing mix (4Ps) on behalf of the firm. The mix was to cater to the Christmas / New Year gifting market. All firms were then given a period of one month to maximise sales of their respective Marketing mix. |
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PROJECT DIGNITY A DIRECT SALES PROJECT |
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Students were assigned to Dignity Foundation – an NGO for the Senior Citizens. They were responsible for direct sales of the membership to the Senior Citizens. |
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PROJECT AZAADI - AN EVENT MANAGEMENT PROJECT |
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Groups had to conceptualise, organise and execute an event on the theme of Independence as part of this project. |
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PROJECT DISCOVER - AN IDEATION PROJECT |
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The foundation of any successful enterprise is on an idea that is important and unique. In this project, the students were made to camp out of a small town Saswad in Maharashtra. The teams were to survey the market and identify potential business ideas and the same were to be validated by quantitative market research. |
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PROJECT HOLI - A SALES COMPETITION |
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Based on the theme of the festival of Holi, this project involved selling Greeting Cards with Holi messages amongst both corporates and individuals. The students got a taste of how competitive the world of sales is! |
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PROJECT SANTA CLAUS - A MIX DEVELOPMENT PROJECT |
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Divided into groups, the students were required to conceptualise and develop a marketing mix around a product which would have appeal amongst target consumers around the time of Christmas. Once the mix was launched in the market, the groups were also responsible for delivering on the target sales. |
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| Drona - The Industry Mentorship Program |
While students continuously receive conceptual and practical inputs through classes / workshops, there is a lot of knowledge that students can benefit from – knowledge and experience that professionals have gained from several years of their corporate experience.
Under 'Drona', the Industry Mentorship program, students are assigned a personal Mentor from the industry for the entire duration of the course. The Mentor serves as a guiding force and helps the student transform from being an innocent and idealistic management student to a pragmatic management trainee. |
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| The Mentors achieve this by |
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Developing an improvement plan based on the students’ strengths and weaknesses |
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Sharing of knowledge on the functioning of various industries and organisations |
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Assigning them real projects |
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Guiding them on institute projects |
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A semester wise grading system carried out by the Mentor helps us monitor each student’s progress while feedback on the Mentors helps us identify best practices for the program in the future. Following are some of the Mentors on the GIBM panel. |
| Mentor Name |
Designation |
Company |
| Manoj John |
Vice President - Corporate Planning |
RNA Corp. |
| Kaushik Ghate |
Marketing Analytics |
HDFC Bank |
| Dipashree Das |
Correspondent Special Projects |
NDTV Profit |
| Arijit Sengupta |
Marketing Manager |
Hindustan Unilever Ltd. |
| Rajesh Gupta |
Head - Marketing |
Piaggio Vehicles Pvt. Ltd. |
| Jay Khambatta |
Manager |
Times of India |
| Anand Roy |
Head of Progamming for Hungama Channel |
Walt Disney |
| Vishal Aggarwal |
AVP, Strategic Initiatives |
Kalyani Tech |
| Pavanjit Singh Bedi |
Sr. Brand Manager |
Hindustan Unilever Ltd. |
| Prajakta Powdwal |
Brand Manager |
Hindustan Unilever Ltd. |
| Asif Amin |
Chief Officer Marketing |
Reliance Mutual Funds |
| Abhijeet Powdwal |
Head - Marketing |
IDBI Fortis Life Insurance |
| Amit Mishra |
Deputy Manager - Category |
Hettich International ICC |
| Gaurav Sood |
EA to the Chairman |
Bharat Forge |
| Sweta Mahapatra |
Consultant |
Cerebrus |
| Simran Oberoi |
Consultant - Rewards Information Services |
Hay Group |
| Swastik Rath |
Regional Lead - West |
Whirlpool India Ltd. |
| Rajesh Sharma |
Brand Planning Director |
Lowe |
| Dheeraj Nagpal |
Consultant |
Cognizant |
| Manish Javeri |
RSM Corporate Accounts |
ICICI Bank Ltd. |
| Deepa Arora Meel |
Vice President - Institutional Sales |
Anand Rathi Securities |
| Rajat Mishra |
Property Insurance & Underwriting |
Tata AIG General Insurance Co. Ltd. |
| Tushar Gupta |
Consultant |
Cognizant |
| Karishma Solanki |
Product Manager - Passenger Car Sales |
Mercedes Benz India Pvt. Ltd. |
| Rajdeep Misra |
Consultant |
Technet India Pvt. Ltd. |
| Siddharth Dutt |
Strategic Planner |
Mid Day |
| Amit Mehndiratta |
Regional CMI Manager |
Hindustan Unilever Ltd. |
| Roshni Dutta |
Product Manager |
J&J |
| Pushkaraj Shenai |
VP - Corporate Brand |
Piramal |
| Chanakya Gupta |
Sr. Brand Manager |
Hindustan Unilever Ltd. |
| Srirup Mitra |
Sr. Brand Manager |
Hindustan Unilever Ltd. |
| Smita Singh |
Sr. Sales Manager |
Accel Frontline |
| N. Balaji |
Sr. Manager |
Tata Motors |
| Krishnendu Paul |
Sr. Product Manager |
JK Helen Kurtis |
| Samir Rawal |
National Mktg. Mgr. |
CRODA |
| Amit Ahuja |
Manager |
TATA Indicom |
| Jasmeet Singh |
Brand Manager |
Hindustan Unilever Ltd. |
| Krishna Iyer |
General Manager |
ICICI Bank |
| Sanjeet Saha |
Sr. Manager |
Star TV |
| Ninad Khode |
Cluster Head |
ICICI Bank |
| Namrata Nandan |
Sr. Account Head |
McCann |
| Monika Paul |
Associate Director |
AC Nielson |
| Monalisa Saxena |
Group Business Director |
PQR IMRB |
| Sanjay Pal |
Vice President |
IMRB |
| Jasravee Chandra |
Partner |
MasterSun |
| Vivek Sammanwar |
Regional Head |
ICICI Bank |
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| Learning - Practice - Learn (LPL) Workshops |
LPL workshops are one or two workshops with practicing managers from the Industry through which students get a better understanding of various sectors of the industry. Real case studies and live examples shared by the experts also help students gain a better understanding of the concepts they had learnt. Over 70 LPL Workshops over the 2 years help achieve this.
Some of the speakers who have undertaken LPL workshops are as follows: |
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| Aalok Vashi (Lowe Lintas) |
Lakshmi Ramamurthy (Dignity Foundation) |
Amol Ubale (ICICI Prudential) |
| Rajat Mishra (Tata AIG) |
Sanjay Pal (IMRB) |
Amit Mehndiratta (HUL) |
| Sankara Pillai (QED Research) |
Varkey Pattani (Times Music) |
Vivek Samanwar (ICICI Prudential) |
| Jagdeep Singh (Armacell) |
Abhijeet Powdwal (IDBI Fortis) |
Vishal Arora (Symantec) |
| Gaurav Raisinghani (HUL) |
Dipashree Das (NDTV Profit) |
Preeti Motwani (Quorum Retail) |
| Anirban Mukherjee (Future Brands) |
Jay Khambatta (Times of India) |
Abhijit Goray (Radio Mirchi) |
| Simran Oberoi (Hay Group) |
Ralston Coelho (IMRB International) |
Manish Javeri (ICICI Bank) |
| Vijay Sharma (HSBC Bank) |
Vinay Sarda (Seventh Sense) |
Rahul Goyal (General Electric) |
| Surya Sengupta (IDBI) |
Ajay Sarode (Reliance Communications) |
D.K.Mukherjee (Mother’s Recipe) |
| Ravindra Miniyar (Entrepreneur) |
Ajit Brahma (John Bean Technology) |
Pawan Sarda (Entrepreneur) |
| Nagesh Gohad (Electronics Hitech Engineering) |
Mukul Bhalla (Kumar Properties) |
Ashish Gupta (HR Consultant) |
| Mahesh Gajendragadkar (Entrepreneur) |
Vivek Pande (Entrepreneur) |
Sachin Bharadwaj (Entrepreneur) |
| Dashrat Jadhav (Entrepreneur) |
Swapnil Dharme (Entrepreneur) |
Rajesh Savera (Entrepreneur) |
| Subodh Phadke (Entrepreneur) |
Vishwas Khare (Trainer) |
Rajdeep Misra (Consultant) |
| Himanka Das (Lintas Media) |
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and many more >> |
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| Marketing in Practice (MIP) |
This initiative runs across the entire second year and sees students working for some hours every alternate day in an organisation. The ‘Sales & Brand Management’ students are attached to a Marketing Company for this period whereas the ‘Advertising & Communication’ students are attached to Violet – the in-house incubator Advertising agency of GIBM.
With real companies, real clients, real targets and real budgets, this assignment helps students understand challenges faced on the job first hand.
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With such hands on exposure to working for over 9 months, students are able to seamlessly make the transition from the Institute to the Corporate World. |
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| MOCK SHOP: The Entrepreneurial Incubator |
The acid test of business acumen and management skills is to manage ones own business enterprise. Mock Shop provides students with exactly that opportunity.
A shop created within the premises, it is given on a nominal rent to a group of students who have to think of a business idea, implement it and run it profitably as an entity.
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This initiative familiarises them with real-time problems / challenges that a business faces on a day-to-day basis. |
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360° Development |
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At GIBM, we believe that our job is not done by just developing students' management skills and acumen. The 360° program aims at developing the entire personality of each student by honing his/her interpersonal and leadership skills through activities undertaken under the aegis of the 7 Clubs at GIBM. |
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